Which brand is the most popular with its customers?
The ESPN.com Top 25 List takes into account consumer preferences for each brand’s most popular products and services.
The Top 25 list also considers brand loyalty and consumer expectations for each product, as well as consumer perceptions about the brand.
For example, the ESPN.s Top 25 lists are ranked based on the following consumer expectations: Consumers would purchase at least one brand of household appliance service at least once every six months.
Consumers might buy at least three brands of household appliances service every six to 12 months.
Consumers might not buy at all brands of appliances service.
Consumers would buy at most one brand, appliance service, and/or a service category of household products.
Consumers who buy at more than one brand might purchase more than three brands and services at one time.
Consumers would also buy at at least two brands and service categories of household goods.
Consistent usage of a brand or service could result in the brand or services getting more attention in consumers’ minds.
In other words, consumers might purchase multiple brands of kitchen appliances, for example, but they might not necessarily consider those appliances the most important brands.
The Top 25 brand list also includes popular products, services, and categories of goods that consumers might find useful in the home.
For example, it includes appliances, appliances and home furnishings, aswell as household cleaning products and household laundry detergent.
To calculate the Top 25 Brand List, ESPN.
com ranked each brand based on its average customer’s responses to the following questions: “Do you buy more appliances and household cleaning items than other brands?
Do you consider appliances and/ or household cleaning to be more important than other products?”
“If so, which brands do you consider most important?”
Each brand was ranked by how frequently consumers said they bought at least four brands and/ OR service categories or appliances.
Additionally, ESPN analyzed the opinions of its consumers on a variety of topics, including brand loyalty, consumer expectations, brand and service loyalty, brand loyalty to specific brands, and consumer perception.
ESPN.com will update the Top 50 Brand List throughout the season, and the Top 15 will continue to reflect ESPN.
Com’s brand-centric reporting.